Our Vision

Let us take a minute to tell you about our vision

12/5/20254 min read

body of water during golden hour
body of water during golden hour
A Simple Concept: An Experiance Unlike Any Other
black car on road between trees during daytime
black car on road between trees during daytime
Introducing Onyx Black: The Reno–Tahoe Region’s First EV-First Tour and Transportation Experience

There is something unmistakably magnetic about the Reno–Tahoe region. The alpine calm of Lake Tahoe, the bold glow of Reno’s city energy, the winding forest roads, and the moments where mountain air meets high-desert sun. For years, travelers from around the world have come here seeking adventure, relaxation, and clarity. Onyx Black was created to enhance those moments—and to reimagine how visitors experience this place altogether.

Onyx Black is the region’s first EV-first tour and transportation company, built on the belief that travel should feel luxurious, environmentally conscious, and personal. Our fleet consists entirely of electric vehicles, allowing every guest to enjoy the unmistakably smooth ride, the near-silent cabin, and the zero-emissions advantage that comes with modern EV travel. This isn’t just a business model—it’s a commitment to the future of tourism in one of the most beautiful environments in the country.

A New Standard for Local Experiences

While our full transportation service is set to launch in Summer 2026, we have already begun offering guided adventures throughout the Reno–Tahoe area. Guests can now book immersive trail experiences, scenic overlook sessions, and photography-focused outings where we guide, assist, and capture memories along the way.

These experiences were designed with intention. Many visitors don’t simply want to “see Tahoe”—they want to feel like they’ve discovered something meaningful. They want the story behind a trail, the secret angle of a viewpoint, or a guide who knows where the crowds thin and the views open up. Onyx Black exists to provide exactly that. Every outing is shaped around safety, comfort, and expertise, so guests can enjoy the region fully without stress or uncertainty.

a river running through a city next to tall buildings
a river running through a city next to tall buildings
Transportation With Purpose

When our transportation services debut, they will follow the same philosophy that guides our tours: seamlessness, discretion, local knowledge, and commitment to quality. Whether someone is heading from the airport to a resort in Incline Village, making a day trip down to South Lake, or traveling between ski lodges, our guests will be met with a level of professionalism and privacy that high-value travelers expect.

We aim to serve everyone from families coming to experience snow for the first time, to corporate travelers, to individuals who simply prefer a safe, private ride in a clean, quiet vehicle. The idea is to remove the friction from travel and replace it with something memorable.

dog, man, child, and woman on snow field near trees during day
dog, man, child, and woman on snow field near trees during day
A Company Built for Moments That Last

Onyx Black’s mission reaches beyond transportation. At our core, we want to contribute to the spirit of the Reno–Tahoe region; one unforgettable moment at a time. This area has always been shaped by visitors who return year after year, bringing new stories and new memories. And for those who only visit once in their lifetime, we want their experience to be so meaningful that it stays with them forever.

Whether it’s a morning trail run overlooking the lake, an evening bar-hopping circuit through Tahoe’s hidden gems, a custom photo shoot at a breathtaking vista, or a future chauffeur service that gets you to your destination safely and in style Onyx Black is here to elevate the journey.

Creating the Future of Exploration

Launching something new in a region with such a rich tourism history is an exciting challenge. But being the first EV-focused tour and transportation business in Reno–Tahoe gives us a unique responsibility: to show what sustainable, premium exploration can look like. Our vehicles are quiet, clean, and designed to complement the natural beauty of the landscape rather than disturb it. They reflect the direction travel is heading, and we’re proud to be leading the way locally.

This is just the beginning. As Onyx Black grows, so will the types of experiences we offer: more guided outings, more curated routes, more opportunities to discover new corners of this region that even locals sometimes overlook.

We invite you to follow along, book an experience, or simply join us as we build something fresh for travelers who want more than just transportation. They want connection, comfort, and a journey that feels crafted just for them.

Welcome to Onyx Black.
Where every ride, and every moment, is built to be remembered.